Why We Do This

Mission

To provide young people with positive experiences through competitive swimming that will last a lifetime. The coaching staff believes that the following concepts are of great value to our student athletes. As an organization, the Kentwood Aquatic Club (KAC) will strive:

• To develop proper stroke mechanics and competitive technique
• To teach and emphasize good sportsmanship
• To increase self esteem and motivation, to encourage hard work, goal setting, and goal achievement
• To instill the values of dedication, commitment, and team loyalty
• To encourage swimmers to strive for their personal best
• To provide an environment for our swimmers to reach their maximum potential
• To provide swimmers with the foundation to be successful competitive swimmers in middle school, high school and beyond.

Vision

Beyond mastering skills and achieving physical fitness; our swimmers will gain confidence, sportsmanship, discipline, commitment, and an understanding that success results from hard work and goal setting. They will learn the value of being part of a team. Our aim is to make swimming an important and enjoyable part of our members' lives. Parents are encouraged to be actively involved in many aspects of the team.